With your Web site, always remember it's a two-way street. Your goal is to gain exposure and open a dialog with your customers, and increase your business and relationships.
many inexpensive or even free avenues of exposure. Social networking sites like MySpace, Facebook,
and Linked In can provide free exposure.
Building your own RSS feed or blog if you have current information to compliment
an e-mail newsletter. Twitter can be
used for the rapid-fire updates, though this channel should be used carefully
as well as the networking sites in order to maintain corporate image. Google adwords are relatively reasonable in
price and relatively simple to add to your site. If you host with us, you have detailed
statistics for your Web site. Be sure
you review on a regular basis and adjust your Web presence appropriately.